3 Things That Can Ruin The Sale of Your 30A Luxury Home
30A
luxury homeowners in the market can face a longer and more challenging
road to closing compared to regular homeowners. A smaller pool of
buyers, setting the price for a unique luxury home, and luxury buyers
who are in no rush to buy, are some of the challenges that luxury home
sellers face.
Here are some of the things that can further slow down the sale of your 30A luxury home and how to avoid them:
1. Uncooperative Seller
Don’t fall into the trap that other luxury sellers get into: thinking
that their home is the most luxurious home on the market. This kind of
seller takes it as an insult to their taste when the buyer requests for
changes like in the flooring or lighting.
No
matter how luxurious your home is, or how much effort you put into
decorating it, it is still a financial asset and the sale should be
treated as a business deal. As such, nothing in the sales process should
be taken personally. It helps to detach yourself emotionally before
putting your home for sale on the market in order to arrive at a
successful closing.
2. Choosing the Wrong 30A Luxury Home Agent
Selling luxury homes requires a different and more specialized skill
set that traditional real estate agents do not have. The marketing
strategies and techniques for luxury homes are also significantly
different from houses in lower price ranges. Make sure you hire not just
any real estate agent, but one who specializes in, and has a good track
record in selling 30A luxury homes.
3. The Homebuyer Who Takes Time To Buy
With
so many homes along 30A to choose from and plenty of money (and other
assets) on hand, the luxury home buyer can afford to take his or her
time in buying a home and be choosy about it. They may have some demands
that may seem trivial, but they could certainly slow down the process.
These small demands may even make or break the deal! Make sure you are
patient with your potential homebuyers and be flexible when it comes to
their demands.
To get the attention of luxury home buyers, remember this tip:
Don’t Sell the Steak - Sell the Sizzle!
In real estate, the steak represents the luxury home while the sizzle is the lifestyle that homes along 30A represent. You have to understand your target buyer’s hot buttons, what sells, what they are willing to pay more for, what gets them excited to buy right away.
Luxury home buyers are a small pool of buyers and competition is usually tough. Make sure your 30A luxury home stands out among the rest to attract more potential buyers.
The
quality of your marketing should reflect the quality of your luxury
home. With the help of your agent, you could use creative techniques to
market your home to affluent buyers like holding charity events at your
open house.
These are the 3 most important aspects in selling your luxury home:
being a cooperative seller and being emotionally detached from your
home, choosing the right luxury home agent who can market your home
well, and attracting potential buyers by selling the lifestyle your 30A
luxury home represents.
You and your 30A luxury home agent should work together as a team so you could successfully move to closing.
For more tips on selling your 30A luxury home, visit www.30ALuxuryHomes.com
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